A different pair of shades
Everybody sees the same internet. Our job is to change how your brand is seen — and how it sees its customers.
"Shades" works three ways, all on purpose.
Shades of colour — every project gets its own hue from one loud family. Shades as attitude — cool, a bit cheeky, sunglasses-on confidence. Shades as a lens — we change how a brand is seen.
The funnel is the design
- 01 HOOK
- 02 CURIOSITY
- 03 STORY
- 04 WORK
- 05 PROOF
- 06 TRUST
- 07 DESIRE
- 08 ACTION
If VJ Shades were a person
Creative
We'd rather be weird than forgettable.
Funny
Jokes in the copy, never in the invoice.
Confident
We show the work, not the buzzwords.
Curious
We ask about your margins, not just your moodboard.
Young
Internet-native. Fast. Currently online.
Slightly crazy
The idea that scares you a little is usually the one.
…and dead serious about the work
Serious about quality. Serious about UX. Serious about business. Serious about conversion. The personality sells the click. The craft keeps the client.
Our visual language, documented
Colour, typography, logo, graphics and tone of voice — the rules we hold ourselves to.