a different perspective.
Make it fun. Make it useful. Make it convert. A visual identity with room for the work to speak.
The wordmark.
vjshades.
A simple, lowercase signature. Confident without shouting. No sunglasses, no box, no extra symbol.
Two colours.
Plenty of personality.
01 / SAGE
Space to breathe.
02 / BURGUNDY
A distinct point of view.
Quiet structure.
Bold type.
Clean sans-serif typography. Oversized lowercase headlines, fine dividing lines, image-led layouts and plenty of space. Motion is considered, never cluttered.
The “Shades” concept is a lens: we change how a brand is seen, and how it sees its own customers.
Our voice.
Creative. Curious. Confident. Fun on the surface, serious about the work. Short sentences. Second person. Show the work, not the buzzwords.
- “Give us your worst page. We’ll make it your best one.”
- “Make it fun. Make it useful. Make it convert.”