Fashion Label — Placeholder

A drop-culture storefront that sells out before the email goes out.

The problem

A beautiful catalogue nobody could navigate. Visitors landed from Instagram, scrolled once and left.

The idea

We rebuilt the store around the drop: a countdown-first homepage, one product story per scroll, and a checkout that never leaves the page.

Ideas we brought to the table

Countdown hero that changes colour as the drop nears

Size-and-fit sticker system instead of a boring table

Post-purchase referral prompt tied to the 10% programme